We talked to ELLE about this exact subject last week in a conversation about Gigi Hadid and Bradley Cooper’s rings, and it’s something I’ve been seeing more and more with my own clients: eternity bands and designs that don’t fit into the traditional solitaire category.
There was a time when an engagement ring followed a predictable formula: a diamond, a wedding band, and maybe an anniversary band years later. It was a tradition that felt almost universal, and for many couples, it still is. However, one of the biggest changes I've noticed over the last few years has nothing to do with diamond shapes or setting styles. It's the rings women are choosing to get engaged with in the first place!
Women Are Choosing Jewelry They Actually Want to Wear Every Day
One of the biggest changes I've noticed over the last decade is that women have become much more intentional about the jewelry they buy. They're thinking less about tradition and more about how a piece fits into their real life.
Many of my clients travel frequently, have young children, work out, and want to wear something on their ring finger that they never have to think twice about.
That's exactly where a Serpentine eternity band shines!
It's comfortable, incredibly wearable, and moves seamlessly through every part of your day. It doesn't catch on clothing, and it stacks beautifully with the rest of your collection. Ironically, the ring that feels the most practical often ends up feeling the most luxurious because you never have to take it off.
They're More Personal Than Ever
If you're picturing a row of identical round diamonds, think again!
Some of my favorite engagement rings we've created have been eternity bands with elongated old mine cuts, antique cushions, east-west emerald cuts, blackened collets, hidden birthstones, or alternating diamond shapes. They're no longer just classic bands - they've become one of the most creative canvases in engagement jewelry.
One of our signature design details is our half-bezel setting, which has become incredibly popular with our clients. It completely changes the look of an eternity band, making it feel more substantial, more modern, and distinctly Serpentine.
I've also found that women who choose eternity bands tend to think like collectors. They're usually less interested in following a formula and more interested in building a jewelry wardrobe that evolves over time. An eternity band layers effortlessly with cigar bands, vintage bands, signet rings, and future anniversary rings.
It's Not About Replacing the Solitaire
I don't think eternity bands are replacing traditional engagement rings, but I do think they're expanding the conversation.
One of the things I love most about today's collectors is that they're far less interested in following a formula than they are in choosing jewelry that reflects their lifestyle and personal style. They're investing in pieces they'll actually wear every day, prioritizing versatility alongside beauty, and thinking about how an engagement ring fits into the broader collection they'll build over a lifetime.
Whether it's a solitaire, an eternity band, or something completely bespoke, the best engagement ring is the one you'll still be excited to wear for a lifetime!