Custom at Serpentine
Creating a custom piece at Serpentine is a thoughtful and collaborative process, guided by expertise, informed by taste, and tailored entirely to you.
Our Approach
Not confined by the limits of a traditional jewelry case. From sourcing antique Colombian emeralds to engineering highly articulated diamond collars, our global network and master craftspeople ensure the possibilities are expansive.
Current lead time for custom commissions: 8–12 weeks.
Our Process
Understanding Your Starting Point
We begin by understanding the context and intent of what you want to create.
Design & Sourcing
Stone first or design first, we guide you through every decision.
Craft & Completion
Your piece is brought to life by our master jewelers.
Engagement Rings
An engagement ring should feel as individual as the person wearing it. We work closely with clients to source exceptional diamonds and colored gemstones, develop bespoke designs, and create rings that feel entirely their own. Every ring is made specifically for its stone and crafted by hand in New York City.
Wedding Bands
Whether you envision a timeless gold band, a distinctive custom design, or something entirely unexpected, we create wedding rings that are tailored to the individual wearing them. Thoughtfully designed and expertly crafted, each ring is made to be worn and enjoyed for a lifetime.
Resets and Heirloom Reimagining
We believe meaningful jewelry should be worn, not tucked away in a jewelry box. Our heirloom reset process transforms inherited, unworn, or outdated pieces into designs that feel relevant to your life today while preserving the elements that matter most.
Featured Custom Projects
Begin Your Serpentine Journey
Every relationship begins with a conversation. Connect with Ali and her team for a private appointment at our New York City studio or Greenwich atelier — or virtually from anywhere in the world.