Privacy policy

Effective Date: Apr 1, 2026
Last Updated: Apr 1, 2026

At Serpentine Jewels (“Serpentine,” “we,” “us,” or “our”), discretion and trust are central to the way we do business. This Privacy Policy explains how we collect, use, disclose, and otherwise process personal information when you visit our website, make a purchase, inquire about our services, book an appointment, communicate with us, or otherwise interact with us online or offline.

This Privacy Policy is intended to provide a clear overview of our privacy practices and, where applicable, information about rights available under U.S. state privacy laws.

1. Personal Information We Collect

We may collect the following categories of personal information:

Contact And Identifying Information, such as your name, email address, telephone number, billing address, shipping address, and account details
Order And Transaction Information, such as the items you purchase, order history, payment status, and related customer service records
Payment Information, such as payment card or other payment details, which may be processed by third-party payment providers on our behalf
Appointment, Inquiry, And Service Information, including information you provide when booking time with us, submitting forms, or communicating with us regarding ready-to-ship, vintage, bespoke, or other services
Communications, including emails, text messages, chat messages, call notes, and other correspondence with us
Audio, Video, And Meeting Information, such as recordings and transcripts of calls, video meetings, in-person meetings, or showroom visits, where permitted by law, as well as notes, summaries, and action items generated from those recordings or related tools
Device And Website Usage Information, such as your IP address, browser type, device identifiers, referral pages, and interactions with our website, emails, and advertisements
Approximate Geolocation Information, such as location derived from your IP address
Preferences And Profile Information, such as shopping interests, wishlist items, style preferences, and marketing preferences
User-Submitted Content, such as photographs, reviews, testimonials, or other materials you choose to share with us
Sensitive Information, if and to the extent collected in connection with a particular transaction or service; we do not use sensitive personal information to infer characteristics about you

2. How We Collect Personal Information

We may collect personal information:

Directly From You, such as when you place an order, complete a form, join our mailing list, book an appointment, or communicate with us
Automatically, through cookies, pixels, analytics tools, and similar technologies when you interact with our website
From Service Providers And Business Partners, such as payment processors, e-commerce providers, analytics vendors, shipping providers, advertising partners, and customer relationship management platforms
From Social Media Platforms Or Other Third Parties, if you engage with us through those services or choose to share information with us through them
From Recordings And Security Systems, including audio or video recordings, transcripts, and notes created in connection with client meetings, calls, appointments, showroom visits, and security monitoring at our offices, studio, atelier, showroom, or other business locations, where permitted by law

3. How We Use Personal Information

We may use personal information for the following purposes:

To provide, operate, and improve our website and services
To process and fulfill orders, payments, shipping, returns, repairs, and related client service matters
To communicate with you regarding purchases, appointments, inquiries, and support
To personalize your experience and present products, services, events, or content that may be of interest to you
To send marketing and promotional communications, subject to your preferences and applicable law
To maintain our records, systems, and internal business operations
To detect, investigate, and prevent fraud, security incidents, and misuse
To maintain accurate records of meetings, appointments, client preferences, design discussions, and follow-up items
To improve client service, internal coordination, training, note-taking, and operational accuracy
To help protect the safety, security, and property of our clients, team, and business locations
To comply with legal obligations, enforce our policies, and protect our rights and the rights of others
To carry out any other purpose disclosed at the time information is collected or otherwise permitted by law

4. Cookies And Similar Technologies

Like many e-commerce businesses, we and our service providers may use cookies, pixels, tags, scripts, analytics tools, and similar technologies to:

Remember your preferences
Maintain website functionality
Keep items in your shopping cart
Understand how visitors use our website
Improve site performance and user experience
Measure the effectiveness of our marketing
Support advertising, retargeting, and related analytics

You may be able to manage certain cookies through your browser settings and, where available, through privacy or cookie preference tools on our website. Please note that disabling certain technologies may affect website functionality.

5. How We Disclose Personal Information

We may disclose personal information to:

Service Providers And Contractors who assist in operating our business, including those that provide website hosting, e-commerce functionality, payment processing, shipping, customer relationship management, analytics, communications, marketing, security services, call recording, transcription, note-taking, meeting summaries, and related business operations
Professional Advisors, including legal, accounting, auditing, and insurance advisors
Business Partners, where relevant to collaborations, events, or services you request
Government Authorities, Regulators, Or Law Enforcement, where required by law or where necessary to protect rights, safety, and property
Parties Involved In A Business Transaction, such as a merger, acquisition, financing, reorganization, or sale of assets
Other Parties At Your Direction Or With Your Consent

6. Sale, Sharing, And Targeted Advertising

We do not sell personal information for money.

However, we may use third-party analytics and advertising tools that involve the disclosure of certain identifiers or online activity information for advertising, analytics, or similar purposes. Depending on your state of residence, these activities may be considered a “sale,” “sharing,” or use for “targeted advertising” under applicable law.

Where required by law, you may have the right to opt out of such activities. To exercise any available opt-out rights, please contact us using the information below or use any privacy-choice tools made available on our website.

7. Your Privacy Rights

Depending on where you reside, you may have rights under applicable state privacy laws, which may include the right to:

Confirm whether we process your personal information and, in some cases, access it
Request deletion of certain personal information
Request correction of inaccurate personal information
Opt out of the sale or sharing of personal information, or targeted advertising
Appeal a denial of a privacy request, where applicable
Receive equal service and pricing even if you exercise your privacy rights, subject to lawful exceptions

Residents of certain states, including California, may have additional rights under applicable law.

To submit a privacy request, please email Hello@SerpentineJewels.com with the subject line Privacy Request. We may need to verify your identity before processing your request. We will respond in accordance with applicable law.

If we deny your request and applicable law provides for an appeal, you may appeal by replying to our response or by emailing Hello@SerpentineJewels.com with the subject line Privacy Appeal.

8. Calls, Meetings, And Security Recordings

In certain circumstances, and where permitted by applicable law, we may record or create transcripts of phone calls, video meetings, or in-person meetings for purposes such as maintaining accurate records, improving client service, internal training, quality assurance, operational follow-up, and security.

We may also use video security systems at our offices, studio, atelier, showroom, or other business locations for safety, security, and loss-prevention purposes.

Where required by law, we will provide notice and obtain any consent required before recording. If you prefer not to be recorded in a context where recording is optional, please let us know and we will work with you where reasonably possible.

9. Do Not Track And Preference Signals

Some web browsers offer “Do Not Track” settings or similar privacy preference signals. Because there is not yet a single uniform standard governing all such signals, our website may not respond to every browser-based mechanism in the same way.

Where required by applicable law, we will honor privacy preference signals to the extent legally required and technically supported.

10. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to:

Provide products and services
Maintain appropriate business and tax records
Resolve disputes
Enforce agreements
Comply with legal obligations

Retention periods may vary depending on the nature of the information and the reason it was collected.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to help protect personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We ask that you do not send highly sensitive information through unsecured email or other unsecured channels.

12. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. If you believe that a child has provided personal information to us, please contact us so that we may review and address the matter appropriately.

13. Third-Party Links And Services

Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy, security, or content practices of those third parties, and we encourage you to review their policies before engaging with them.

14. Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we do, we will revise the “Last Updated” date above and provide any additional notice required by law.

15. Contact Us

If you have questions about this Privacy Policy or would like to exercise applicable privacy rights, please contact us at:

Serpentine Jewels

Email: Hello@SerpentineJewels.com

Website: www.SerpentineJewels.com

Mailing Address: 515 Madison Avenue NY NY 10022